GOO.N had just entered the Turkish market, aiming to compete with established brands like Prima(Pampers), Molfix and Sleepy. Understanding that leaving a lasting impression requires touching hearts, we decided to emotionally highlight GOO.N’s distinguishing feature: its softness.
We created a commercial tells the story of how a baby’s arrival not only brings a new life into the world but also brings a new mother to the world and softens her heart over time. We conveyed that GOO.N’s unique softness draws inspiration from the tenderness of a mother’s touch.
“Actually, every baby brings a mother into the world.
Teaching her true sacrifice, unconditional and boundless love.
Even in slumber, showing the sensation of longing.
Empowering her with the strength to fight for a tiny smile.
In a new language understood only by the two of them…
Introducing her to a scent indescribable, never to be forgotten.
And enabling her to discover the most unique feeling in the world: Mother’s Softness.
We too were inspired by Mother’s Softness…
For your baby’s happiness, we designed GOO.N baby diapers to be as soft as can be.
GOO.N Premium Soft.”
Through interviews with real mothers, we listened to the journey of becoming a mother and discovering the tenderness of motherhood from those who have experienced it firsthand.