Papara is Turkey’s largest fintech brand. They wanted to explain the fintech world, which is re-completing banking services, in a disruptive way.
We created a campaign that eliminates the deadlocks created by the traditional banking system for users and redefines their habits. A campaign that destroys the normal imposed on people by traditional banking and creates a new normal; Financial Freedom.
Launch
“The numbers get overwhelming sometimes, right?
Interest rates, fees, expenses, account numbers…
How normal isn’t it?
Not! Forget the old!
There is a new normal now; Papara.
A free account where you can transfer money and pay your bills 24/7.
There is a free card that you can use all over the world and earn money on your purchases.
Papara. Download and meet financial freedom.”
Payment via QR
“Isn’t it normal to still get paid with this in 2020?
Not!
Forget the old. There is a new normal now.
There is Papara.
Sign up your account.
Share your account number or QR code and start receiving payments instantly.
Your money is in your account instantly.
Papara. Download and meet financial freedom.“
Money Transfer
“Isn’t it normal that you ask for an IBAN from your mother to send money to her?
Not!
Forget the old. There is a new normal now.
Papara!
Choose the name from the contact list and instantly send money for free, no matter what time it is.
Papara. Download and meet financial freedom!”
Financial Management
“Isn’t it hard to find out how much electricity bill you paid last summer or how much you spent on eating out last month?
Not! Forget the old!
There is a new normal now. There is Papara.
It’s under your control.
Track all your expenses in one place, pay your bills and manage your budget freely.
Papara. Download and meet financial freedom.”
Points
“Never-ending points as the points you earn as you spend multiply.
Isn’t everyone so generous?
So, how much are the points worth that you cannot spend freely?
Don’t chase campaigns tied to endless conditions.
Forget the old!
Papara is now available!
Spend with your Papara card and instantly earn real money from your spending.
Papara. Download and meet financial freedom.”